ZoomInfo connects GTM.AI to Microsoft Copilot Studio

ZoomInfo says its verified go-to-market data is now available natively inside Microsoft Copilot Studio, Dynamics 365 Copilot and Copilot for Sales through GTM.AI. The move is designed to help AI agents and sales workflows use fresher company and contact data without middleware or custom data cleanup.

Why it matters: - ZoomInfo is pushing its verified GTM data deeper into Microsoft’s AI stack, aiming to give Copilot-powered agents fresher context for sales, routing and forecasting decisions. - The integration is meant to reduce errors tied to stale contact data, which can create bad emails, wrong meetings and misrouted deals at scale. - The connector gives mutual customers a common data layer across Microsoft, Salesforce, HubSpot and other AI tools that already use GTM.AI.

What happened: - ZoomInfo said it has confirmed a native connector between Microsoft Copilot Studio and GTM.AI, its headless GTM context layer. - The connector also surfaces in Dynamics 365 Copilot and Copilot for Sales. - The release was issued June 9, 2026, from Vancouver, Washington. - The connector is generally available to mutual ZoomInfo and Microsoft customers.

The details: - Copilot Studio users can add GTM.AI from the connector catalog, authenticate with ZoomInfo credentials and let agents query the GTM Context Graph. - The connector supports prebuilt agents, custom agents and agents described in natural language. - Supported actions include lookups, enrichment, intent signals, technographics, contact verification, Scoops and agentic orchestration. - In Dynamics 365 Copilot and Copilot for Sales, sellers can get live company context, Scoops, intent signals and verified contact data inside Outlook. - ZoomInfo says lead qualification, opportunity scoring, deal routing and pipeline forecasting in Dynamics 365 run against verified ZoomInfo intelligence through GTM.AI. - GTM.AI exposes ZoomInfo’s GTM Context Graph, which the company says is built on 100 million companies, 500 million contacts and billions of buying signals. - The same interface already powers integrations with Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, Claude and ChatGPT. - ZoomInfo says customers using Microsoft Copilot alongside Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, Gong, LeanData, Glean, Claude, ChatGPT or Google Workspace can get the same verified GTM context across those surfaces. - Most Copilot Studio agents rely on customer-provided data through Dataverse or a custom connector, while GTM.AI provides verified ZoomInfo intelligence by default. - ZoomInfo says the setup removes the need for scraping and data-quality remediation before an agent ships. - Access control, permissioning, AI policy, data lineage and audit logging apply across ZoomInfo and connected agents, alongside Microsoft Purview and Entra controls. - Every record returned through GTM.AI includes provenance, freshness and access-control metadata.

Between the lines: - The pitch is not just about data access. It is about making ZoomInfo the default context layer for enterprise AI agents across multiple vendors. - By embedding verified data directly into agent workflows, ZoomInfo is trying to make its dataset harder to replace and more central to customer operations. - The governance language suggests the companies are also targeting enterprise buyers who need compliance and auditability, not just better enrichment.

What's next: - Mutual ZoomInfo and Microsoft customers can use the connector now. - ZoomInfo points buyers to zoominfo.com and gtm.ai for more information. - The company is positioning GTM.AI as a broader agent infrastructure layer as more integrations come online.