ZoomInfo to power HubSpot’s Breeze Prospecting Agent

ZoomInfo has been selected as a data provider for HubSpot’s Breeze Prospecting Agent, bringing verified B2B intelligence into the native workflow for users with ZoomInfo accounts. The integration is designed to help AI-driven prospecting act on real-time data instead of stale records, which is critical as go-to-market teams shift toward agentic software.

Why it matters: - HubSpot’s Breeze Prospecting Agent can now ground prospecting actions in ZoomInfo’s verified B2B data. - The integration aims to improve account identification, contact sourcing, outreach, and personalization inside a single workflow. - In AI-driven sales, stale data can create bad decisions at machine speed and scale.

What happened: - ZoomInfo was selected as a data provider for HubSpot’s Breeze Prospecting Agent. - The native integration embeds ZoomInfo’s verified intelligence into Breeze for HubSpot users with ZoomInfo accounts. - The setup lets users stay inside HubSpot while Breeze runs the prospecting cycle. - ZoomInfo said the integration runs through GTM.AI, its headless GTM context layer for AI agents.

The details: - Breeze handles the full prospecting cycle, from finding target accounts to sourcing contacts and executing outreach. - GTM.AI acts as the context layer underneath Breeze. - ZoomInfo’s data foundation covers more than 100 million companies, 500 million contacts, and billions of buying signals. - Those signals include intent activity, champion movement, funding events, and call transcripts. - ZoomInfo verifies the data through a multi-source methodology built over 15 years. - The verification approach combines proprietary collection technology, machine learning, public-source signal processing, and a contributory network. - Forrester named ZoomInfo a Leader in Intent Data Providers, citing the largest research and development investment of any provider in the space. - GTM.AI uses a single set of APIs and a Model Context Protocol server. - ZoomInfo said GTM.AI can support partner-built agents, in-house tools, and general-purpose AI assistants. - GTM.AI already powers integrations across Salesforce Agentforce, Microsoft Copilot, Claude, ChatGPT, and dozens more.

Between the lines: - The deal reflects a broader shift from disconnected GTM tools to unified AI operating systems. - In that model, the data layer becomes as important as the agent layer. - ZoomInfo is positioning GTM.AI as the shared context engine for many workflows, not just HubSpot prospecting. - The company’s message is that agentic software needs continuously refreshed data, not static enrichment.

What’s next: - HubSpot users with ZoomInfo accounts can use the integration inside Breeze Prospecting Agent now. - ZoomInfo is pushing GTM.AI as the API and Model Context Protocol home for additional AI agents and workflows. - The company is steering more partner, custom, and general-purpose AI use cases toward the same verified data foundation.

The bottom line: - ZoomInfo is trying to make verified data the default fuel for AI prospecting, with HubSpot’s Breeze as a visible test case.