VIKING adds wheel barrel brush to V+ car care line

VIKING Car Care has expanded its V+ premium lineup with a new Wheel Barrel Brush designed to clean deep inside wheel barrels more effectively without scratching finishes. The brush is now available on VIKING’s website and Amazon, with more V+ products planned this year.

Why it matters: - VIKING Car Care is targeting a common pain point for DIY car owners: cleaning hard-to-reach wheel barrels without damaging finishes. - The new brush extends the company’s V+ premium line, which is positioned around better results without making car care more complicated. - The product launch also shows VIKING leaning into direct-to-consumer demand after the brush gained traction on TikTok Shop.

What happened: - VIKING Car Care introduced the V+ Wheel Barrel Brush as the newest product in its V+ premium line. - The company said the brush had been sold exclusively through TikTok Shop before its wider release. - The brush is now available at vikingcarcare.com and Amazon.

The details: - VIKING Car Care has been in the car care accessories business for more than 50 years. - V+ was created for DIY car owners who want stronger results without extra steps or complexity. - The current V+ lineup includes the Twisted Loop Microfiber Drying Towel, Tire Shine Applicator, Premium Foam Sprayer and Auto Gloss Shampoo. - Each V+ product is designed for a specific task, with upgraded materials, improved durability and clearer performance-focused design. - The V+ Wheel Barrel Brush is built to reach deep inside wheel barrels and tight spaces. - The brush uses an industry-first bristle-and-fiber blend designed to protect finishes while removing buildup. - VIKING says the brush offers improved control and durability for repeated use. - The brush is shaped to reduce effort and guesswork during cleaning.

Between the lines: - The TikTok Shop rollout suggests VIKING is using social commerce to test demand before broader distribution. - The V+ line appears aimed at customers willing to pay for more specialized tools, not just basic car care accessories. - The company’s product messaging centers on practicality, which may help it stand out in a category often driven by hype and visual claims.

What's next: - VIKING said additional V+ product introductions are planned throughout the year. - The company is likely to keep expanding the premium line around specific cleaning tasks and everyday use cases. - The Wheel Barrel Brush may serve as a template for future launches that start with niche demand and then move into wider retail availability.